As platinum partners of Adelaide United in the 2020-21 A-League season, Australian Outdoor Living were given the opportunity to create content which would be posted on the club’s social media accounts. The goal was to create brand and product awareness amongst Adelaide United fans. 

With the Australian Outdoor Living logo featured on the away jersey, we looked to capitalise on this by creating content for away games. So that it would be engaging for fans of the club, the ‘Time to Play’ concept was devised to fit within their existing social media posting schedule – adapting a gameday information image post into a short video that provided the necessary information whilst being fun and showing the team ‘playing’ with Australian Outdoor Living products. A new version of the video was created for each away game, featuring different players to keep it fresh.

Video footage was filmed by MotionByDesign.