Since 2014, Australian Outdoor Living have been proud sponsors of the Variety SA Radiothon auction. In 2021, for the eighth consecutive year, a pool package was donated to help raise funds for kids in need. I was tasked with producing videos for paid ads on social media platforms. The goal was to create awareness about the auction item and encourage people to find out more information.

The concept of the campaign was ‘A Pool with Purpose’, and aimed to convey that as the winning bidder you could change both your life and the lives of others.

I created the wave motif to speak to the prize and visually link the various campaign creatives, whilst remaining on-brand by utilising the Australian Outdoor Living blue. The wave animation and vertical scroll transitions were designed to catch the eye and maintain attention. 

The campaign was successful in obtaining the highest winning bid for a pool package since the initiative began, with $40,500 raised.