As sponsors of the Port Adelaide Football Club in the 2022 AFL season, Australian Outdoor Living ran a competition with the goal of creating brand and product awareness amongst PAFC fans and to encourage them to sign up for email marketing.

I was tasked with creating a short video to be posted on PAFC’s Facebook account and animated HTML5 display banners to be hosted on their website. With a major prize of $4000 worth of Outdoor Blinds, I looked to showcase the product in action by creating a motion graphic video where the prizes are revealed as the blind opens. Elements from this video were then utilised to create an MREC and 3 different sized web banners – with the design adapted to suit the available space.