As platinum partners of Adelaide United in the 2021-22 A-League season, Australian Outdoor Living were given the opportunity to create content which would be posted on the club’s social media accounts. Following positive reception from the prior season’s content, I was again tasked with creating ‘Time to Play’ videos for each away game – providing matchday information for Adelaide United fans whilst creating brand awareness for Australian Outdoor Living. 

Two themed versions were created for the away and clash jerseys – both of which featured the Australian Outdoor Living logo. By utilising elements from the jerseys and matching the aesthetic of the club’s social content, we aimed to create higher engagement by appearing as organic content rather than a sponsored ad.