I was tasked with creating a suite of animated HTML5 banners for Australian Outdoor Living. Having only previously used static images on their Google Ads platform, the goal was to increase engagement and enhance brand and product awareness. Being the awareness stage of the ad funnel, a focus was placed on communicating how the products could improve peoples’ lives or solve their problems.

The first step was to create a template that could be adapted to different sized banners. I aimed to improve brand recall by ensuring consistency and heavily featuring brand elements, including the logo, colours and font. 

Given the restrictive 150KB file size limit, compromise was necessary – whether that be through image compression or by selecting appropriate image file types. The Roller Shutter banners required the most complex setup, whereby the slats were individually animated to create a realistic opening and closing ripple effect.