Simply Flammekueche is an Adelaide-based food van serving Flammekueche – a traditional artisan product from the French-German border region of Alsace.

I was tasked with creating a brand identity and applying this to a range of collateral including the vintage-style van.

My aim was to reflect the unsophisticated origins of Flammekueche –where it was the by-product of Germanic farmers testing the heat of their wood-fired ovens in preparation for baking bread.

This was achieved through a hand-crafted aesthetic – utilising customised handwritten-style fonts and brush-stroke textures for illustrations. The logo utilises the shape of the timber board which forms a key part of the traditional European Flammekueche dining experience.